User Experience UX

User Experience UX

• User experience (UX) design is the process of designing products that are useful, easy to use, and a pleasure to engage. It’s about enhancing the entire experience people have while interacting with a product and making sure they find value, satisfaction, and delight.
• UX is more than following a collection of rules and heuristics in the product design process. It is a subjective experience that a person goes through while using a product. Therefore, it is necessary to understand the needs and goals of potential users, their tasks, and context, which are unique for each product.
• User experience research is a component of UX Design that uses quantitative and qualitative methods to understand how users think, feel and behave. It helps us understand their needs, desires and motivations for the solution we are trying to create.
• Process
  • UX Research can be done using various methods throughout the project, as they are required and depending on your budget. We recommend that the bulk of the research be done upfront to ensure that you have the right solution for your users and again at the end when the product is launched to make minor tweaks and effective enhancements for optimisations.